Product Marketing Manager

Bigstream is looking for a Product Marketing Manager to develop and execute go-to-market strategies for our Big Data/ML Acceleration solutions.

As a product marketing manager, you are responsible for making products “fly-off the shelf”.

This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

Responsibilities

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria
  • Understand and document our buyer’s process, including where they get information, and the whowhatwhen and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Support launch planning and orchestrate the execution of the commercial release of products
  • Create product collateral such as datasheets, technical briefs, whitepapers, customer-facing presentations, website content, videos, and blog posts
  • Effectively communicate Bigstream’s product messaging and differentiators with a clear understanding of the target customer or audience.
  • Enable sales, sales engineers and Bigstream partners to sell by building effective sales tools and training materials, such as slide decks, competitive positioning, FAQs
  • Attend and possibly speak at trade shows and other events to help showcase our products

Requirements

  • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation skills
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
  • Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Bachelor’s degree in business or marketing; MBA preferred

Bigstream welcomes people from diverse backgrounds and perspectives in all functions of the business.

Hiring Process

  • Step 1

    After you apply, a recruiter may reach out to you for an introductory call.

  • Step 2

    If your background is a match for the role, a phone interview may be scheduled.

  • Step 3

    If you continue through the process, you will come onsite.

Application